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Shoe Carnival
Industry
Retail Goods
Location
Evansville, Indiana
Year
2018
Agency
22Squared
22Squared
Role
Senior Art Director
Scope of Work
Broadcast TV
Photography
Digital Content
We worked with Shoe Carnival to create seasonal campaigns and content that would reach their audiences with relevant products, sales, and branded partnerships throughout the year.
Fashion-focused campaigns included Fall boots, Spring sandals, and Summer athleisure. We created broadcast TV spots, lifestyle photography and social and digital content for each initiative based on the latest trends in shoes and fashion.
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During March Madness, NCAA basketball teams across the country laced up with yellow laces to raise awareness for pediatric cancer through Shoe Carnival’s partnership with The National Association of Basketball Coaches and the American Cancer Society. The sale of these laces helped raise money to support pediatric
cancer research.
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