Publix Supermarkets
Industry
Grocery
Location
Lakeland, Florida
Year
2020
Agency
22Squared
Role
Senior Art Director
Scope of Work
Broadcast TV
Identity & Branding
Photography
Digital Content
POP Signage
Out of Home
Publix is a brand with a long history of pride in the products they make and the people they serve. They believe in doing things that take time: waiting on produce to mature, rising before the sun to bake bread, and hand-cutting every piece of beef, lamb, pork, and veal that comes to the store.
Scratch Made Breads
Publix takes great pride in their products like scratch made breads that are baked in the store every morning using a 14 step process. We highlighted the process and showed Publix's commitment to quality in TV, Print, and digital content.
Thanksgiving for Every Table
For Thanksgiving, we created an integrated campaign that celebrated "every table". We shared a glimpse into how Thanksgiving looks across America today.
This year we celebrated different traditions, foods, families and places that make Thanksgiving
special to all of us.
Fresh Never Frozen
Publix's wanted to tout the speed and freshness of the products they source for the seafood department.
We created content that showed the speed of the process and photography that celebrated the beauty of the product.
Christmas Made from Scratch
Publix wanted to give consumers inspiration for the holidays from drinks and recipes to handmade crafts and decor.
Our centerpiece-worthy content was featured on a microsite and promoted across digital channels like Pinterest, some garnering over 1 million organic shares.
