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OGX Beauty
Industry
Beauty & Haircare
Location
Clearwater, Florida
Year
2016
Agency
22Squared
Role
Senior Art Director
Scope of Work
Branding & Identity
Photography
Digital Content
Website Design
Big beauty brands have an ugly habit of telling women to fix their hair. But OGX is not a big beauty brand. So we changed the conversation by giving OGX a voice in its first ever digital campaign.
In five months, this small-but-mighty brand became the most engaging hair care brand on social media, with a 9% increase in awareness, an 89% increase in site visits, and 7.6MM engagements.
OGX Beauty was named Marketer of the Year by the Tampa AMA’s, a Finalist in the Effie Awards, Gold at the Tampa Bay Addy Awards, and was named one of the top beauty brands in the social media space, ahead of L’Oréal, Dove and Pantene by Engagement Labs.
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