AdventHealth
Industry
Hospital
Location
Orlando, Florida
Year
2020
Agency
22Squared
Role
Senior Art Director
Scope of Work
Broadcast TV
Identity & Branding
Photography
Digital Content
Out of Home
AdventHealth wanted a campaign to introduce people to their new tagline “feel whole” and inspire them to make positive changes in their daily lives.
We created the “feel whole challenge”, a 21 day calendar of small, manageable challenges designed to teach new habits and give people tools to focus on their wellbeing physically, mentally, and spiritually.
We created an interactive calendar, and a microsite that offered tips and inspiration for all 21 days of the challenge.
We launched the challenge with microinfluencers and local radio hosts using #feelwholechallenge to share their journey and inspire others to join them.
The campaign received “Best in Show” at the Tampa Bay Addy awards, received a Gold Shorty Social Good Award, and was a finalist at the national AICP Next Awards.
